Branding for hospitality and lifestyleBranding
From name and logo to menu, website and signage. Everything that decides how a place looks, sounds and gets remembered.
A new concept that doesn't have a name yet. An identity for a restaurant that's been around for ten years and is ready for a new generation. A coffee brand that's better than its packaging. That's usually where we start.
We don't make a logo that looks good on a screen and nowhere else. An identity has to work on a menu that hits the table a hundred times a night, on a facade between the neighbours' lights, and in a seven-second reel. That's the test.
Studio Zulo does branding for brands and places people love to go. Restaurants, bars, hotels, beach clubs, coffee roasters, event venues and everything around them. The studio is in Noordwijk, but we work across the Netherlands and Belgium: one visit to your place, the rest can be done remotely. We come from hospitality ourselves, so you don't have to explain margins, seasons or a busy Saturday night.
What we make
- Name and concept
- Logo and mark
- Colour and typography
- Menus and print
- Signage and facade
- Website
- Merchandise
- Tone of voice
How it works
- 1
We come by
An afternoon in your place, at the table and behind the bar. We want to understand the place before we draw anything.
- 2
One direction
Not three proposals to choose from, but one that's right, with the reasons behind it. We refine it together.
- 3
From menu to facade
We work out everything wherever you need it and stay on when it goes live. After that too, when a new menu or a second place comes along.
Branding in practice
Zirkus
Bar Ella
Los Cosmos
He listens closely to what we want and then gives it an original twist, so the identity and everything around it really stands out.
Questions we get
- What does an identity for a restaurant or bar cost?
- It depends on what's needed: a new concept from the name up takes more than a place that needs a fresh coat. So no price list, but one fixed price up front, no billing by the hour. We always start with an afternoon in your place, and after that you know exactly where you stand.
- How long does it take?
- From the first conversation to an identity you can use: six to ten weeks. We almost always make an opening date, as long as we start in time.
- Can you make just a logo?
- No. A logo without the menu, colour, tone and facade is half a job, and that half always comes back later with problems. We do the whole identity, or we don't do it.
- Do you work outside hospitality?
- Yes, more widely than you'd think. Besides restaurants and bars we work for Northgo College, Scala Projects, the Municipality of Noordwijk, Koffielovers, wine importer D'Vino, De Mooij Bloemen and Wereldnoten. Different world, same approach: first understand the place and the people, then start drawing.