Campaigns and advertising for hospitalityCampaigns
Ads on Google and Meta, newsletters and promotions with a goal. For when something needs filling: an opening, the meeting rooms in January, the first sunny Friday.
Every place has moments that make the difference. The opening. The quiet weeks in January. Game season. The Saturday the terrace can open for the first time. A campaign is nothing more than making sure the right people know in time.
We come up with the concept, make the imagery, put Google Ads and Instagram ads live and adjust based on what works. Budget goes straight to the platform, with no margin on top. What you pay us is for the thinking, the production and the monthly optimisation.
Measuring is part of it. A quote request, a booking, a newsletter sign-up: we set it up so you see what the campaign brought in, not just how many people saw it.
We do campaigns for restaurants, beach clubs, hotels, event venues and the brands around them. Mostly in the Bollenstreek and Leiden, but for a good project we're happy to travel further. Usually combined with content and social, sometimes on its own around one moment.
What we make
- Campaign concept
- Google Ads
- Ads on Instagram and Facebook
- Newsletters
- Landing pages
- Conversion tracking
- Promotions and sales moments
- Reporting
See also Video
How it works
- 1
One goal
Sometimes something needs filling: the meeting rooms in January, the opening, the terrace on the first nice Friday. Sometimes you just want the area to know you're there. We start with what it needs to do, not with the channel.
- 2
Concept, imagery and keywords
For social we make the imagery ourselves: photo, video and animations that speak to your audience. For Google we put together a keyword report with you, and build the campaign on that.
- 3
Live, measure, adjust
We switch it on and optimise where needed: budget to what's working, ads that don't work out, new variants in. Monthly optimisation hours are included. You get regular updates from us, and afterwards you know exactly what it did.
Campaigns in practice
Villa de Duinen
The Surfing Sommelier
Moon’s Farm
Creative to the core. Results-driven marketing with a pleasant person to work with.
Questions we get
- What does a campaign cost?
- You pay us one fixed price for concept, production and the monthly optimisation hours. The ad budget you pay straight to Google or Meta, with no margin. How much budget makes sense depends on the goal: an opening needs something different from a year of bringing in weddings. We work that out together up front.
- Google or Instagram?
- Both, but not for the same thing. Google catches people who are already searching: a meeting venue, a beach club with lunch. Instagram and Facebook make people want something they weren't looking for yet: the game dinner, the new menu. Usually it's a mix.
- How quickly will I see results?
- Ads run from day one. We use the first week to learn what works, then we adjust. For a moment like an opening we plan three to four weeks ahead.
- Can I just get a newsletter done?
- Yes. For a lot of places a good newsletter is the best-working channel they don't use. We set up the list, the design and the rhythm, and help write it.
- Will I know what it brought in?
- Yes. We measure enquiries, bookings and sign-ups, not just reach. Afterwards you get a short overview: what it cost, what it brought.
- Do you only do hospitality and lifestyle?
- No. Hospitality is where we come from and what you see most in our work, but we're just as happy working for the brands and places around it: a florist, a school, a coffee roaster, a municipality. If you have a place, a product or a spot people love to go, we get you. A corporate identity with an annual report isn't our thing.