Koffielovers
A coffee roaster with good coffee, but a look that no longer matched it. Time to make the brand younger without polishing away the craft behind it.
- Client
- Koffielovers
- Location
- Noordwijkerhout
- Year
- 2018 – present
- @koffie_lovers
Challenge
Koffielovers came to us with a dated identity and the wish to make the brand younger. They also wanted a link with the coast, their own mark and a website that could do much more than just show which coffee is for sale.
Creative direction
The new identity got a bold mark with the palm tree and a colourful world that ties in with the different coffee bags. Online we carried that through into an interactive website where visitors can discover their taste profile, put together a coffee machine and order the coffee that goes with it.
What we made
- Identity
- Logo and mark
- Design and print
- Website
- Taste profile tool
- Coffee machine configurator
- Photography and video
- Social management
